Let’s face the facts: Cool sensors, intelligent software and big data with analytics are way sexier than tightening bolts, greasing, and cleaning your machines. Bosses are people too! When they meet with other bosses, they want cool stuff like Industry 4.0 to tout. No one wants to hear about what really goes on in the trenches. The truth is: Making equipment reliable is an all-hands job. It requires attention across the whole company across all the equipment life cycles. Engineering, finance, procurement, maintenance, and operations have to work together to achieve the best reliability outcome.